A quick Google search on the VOIP service will show more than 49 million search results. There are countless companies that offer voip managed services, how do you distinguish them from other packages? In this blog post, I will show you some of the marketing techniques that can help VoIP companies succeed.
What are potential customers looking for?
This is a question you should ask yourself. When a potential customer searches for a VOIP service, what keywords do they enter in Google to try to find the best VOIP provider? There are several tools that can help you find keywords with a lot of search. Finding keywords related to the VOIP industry of intensive search is a good place to start when you want to configure from the package.
Convert keywords to content
Once you find some keywords related to VOIP service, start producing content. Keyword research says you want to find keywords that have a lot of search volume, but it's also good to find keywords that aren't too difficult. In other words, we want to find keywords that we can easily rank on Google. Keywords with high search volume and low difficulty are considered "hanging fruits".
Once you have decided what keywords to target, we recommend that you create a blog title that includes the keywords in the title. Create blog posts that clearly convey your message, use header tags that Google can recognize, and always put a call to action at the end of each post. You want your potential customers to take some action when they finish reading your blog
Ebook / white paper
Creating an ebook or white paper follows the same assumptions as a blog post. Use the keywords you want to target in your title to give your prospects something of value. For example, you can create an ebook on the cost savings of switching from fixed services to VOIP.
We don't just provide ebooks and white papers to download. Create a landing page for your ebook and have potential customers fill out the form in exchange for premium content downloads. You are still giving e-books and white papers for free, but in exchange for them, you are the leader because you have received contact information for potential customers.
Another way to distinguish yourself from other VOIP services is to create your own voice on social media. Share your content as well as other content relevant to your industry on your social profile. Answer questions that potential customers may have and put your brand in the conversation with your audience. The more "human" your brand can be on social media, the more likely it is that your potential customers will feel your brand. Find relevant hashtags that your potential customers may be using and try to engage your brand in those conversations as well.
Another way to establish a VOIP company from the rest of the package is to grow your leads. Some potential customers may download the content, but are not yet ready to purchase the service. To increase your prospects, send us emails that will provide helpful resources (possibly other blog posts and e-books), demo requests, and strategies for offering other tactics.
Due to the increasing number of VOIP service companies available, your company will need to spend time implementing tactics that will help you differentiate it from the package.